The accelerated migration of retail travel consultants from storefront agencies to home offices has not only reshaped the travel agency landscape, it’s forced suppliers to rethink how they do business with an increasingly diffuse agent community.
Depending on who’s doing the counting, anywhere from 39% to 52% of the retail travel agency community today is composed of consultants who work from home––or virtual travel agents, as some prefer to be called.
At the same time, growing numbers of retail travel professionals, veterans and newcomers alike, are setting up shop as independents and affiliating with a national host agency or franchise.
Taken together, those two factors have made a significant portion of the travel agent community all-but invisible to suppliers, creating hurdles for agents and suppliers alike.
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