By Ruthanne Terrero
Travel Agent magazine
April 7, 2016
It’s said that having too many choices often results in an angst that you’ve picked the wrong thing. It’s easy to analyze options to pieces only to agonize when you’ve made your selection. This must be an issue for newbie travel agents, who have the entire world in front of them to learn about. Where do you begin?
Consider the following assessment strategy.
You’re in business, so you need to earn a viable income. I suggest going for the low-hanging fruit, the travel offerings that will provide an immediate return. Take supplier and destination courses that give you the 101 on how to sell to more than just one type of client, that verse you in the art of upselling and give you specific instructions on how to close the deal.
Next step: Cultivating a new business isn’t all about the now. You need to nurture new markets by learning about products and places that speak to emerging trends. Read up on where new hotels are being developed in international markets; the larger lodging companies often have an eye on those places that have the potential for new tourists. Which new ports are the cruise lines visiting? Assemble as much information as possible on where to go next so you’ve got much to offer that new sophisticated client who comes your way. Read more